Find growth and opportunity within existing markets
Senior strategic business thought leaders analyze your data
Multidisciplinary approach ensures a comprehensive review
Strategies grounded in data and rigorous analytic methods
Best in class on call for your strategic team
Strategy Services
Fast, insightful, expert.
FromTopDown was instrumental in the development of TJX's web analytics capacity. Their ongoing support, training and services were essential for our ongoing analysis.
Senior Strategic Marketing Analyst
TJX Corporation
Most of our strategic consultants have over twenty five years experience managing successful projects with world-class advisory firms and Fortune 500 corporate marketing organizations. We know how to engage your executive team with skill and precision, helping them to quickly plan, execute and measure strategic marketing initiatives with minimal disruption to ongoing business operations.
Total customer experience.
A corporate marketing initiative that is not understood and embraced by your entire company is destined to fail. FromTopDown methodologies encourage active participation by all departments that ultimately impact your brand including:
- Marketing & Communications
- Sales Force Management
- Customer Service
- Product Management
- Information Technology
Metrics are mandatory.
A FromTopDown strategic consulting engagement always ends with an actionable plan - not a report on a shelf. We develop detailed strategic recommendations and plans that have time lines, budgets, expected outcomes and metrics to measure impact. These plans are developed through an extensive data review, with input from your on-the-ground team, ensuring alignment with senior management's goals. The resultng plans are achievable, actionable and measureable.We needed a team of professionals focused on our business objectives. FromTopDown demonstrated that if you can't measure it, you can't tell if it's working.
SVP Marketing
Au Bon Pain
Thank you for taking the time to visit this new FromTopDown Blog. Over the past year we have been researching and collecting information on market research, US economic data, product experience marketing, the beauty industry and the reforms taking place in public education. We hope to provide a series of articles and threads that will provide information and opinion that can be used to inspire some debate and conversation.
