Find the trends that matter
Marketing analytics designed by senior business thought leaders
Review historical patterns to gain insight into today's challenges
Monitor strategic performance and enhance ongoing ROI
Analytic Services
Understand the big picture.
FromTopDown was instrumental in the development of TJX's web analytics capacity. Their ongoing support, training and services were essential for our ongoing analysis.
Senior Strategic Marketing Analyst
TJX Corporation
It’s no secret that today’s CMOs are under continuous pressure to prove the value of strategic marketing investments. FromTopDown provides analytic tools and custom data models for executives who need to track the ROI of branding campaigns, web strategies and other multi-channel marketing programs. And we can model probable outcomes for prospective market trials and new ventures. Let us give you the facts you need to make informed decisions about which programs to launch, which to maintain, and which to retire.
It's in the data. Your data.
Many of the best strategic ideas are hidden in your company’s current data streams. Our analysts know the right questions to ask and where to find the answers that drive growth, enhance profitability or help you respond aggressively to competitors’ efforts.
Our application developers and operations teams aggregate your data - from the web, retail stores, CRM systems, accounting feeds, advertising and direct agencies - because senior executives need more information and less data.
State-of-the art analytics.
FromTopDown not only aggregates your data, we apply human intelligence and experience to make specific recommendations based on your company’s current performance, market trends and program results.
f you’re trying to answer some of the same essential questions as our other clients, we can help:
- How effective is my total marketing spend?
- Have I optimized all my channels available?
- Do I have satisfied customers?
- How can I increase the value of my brand?
- Do I have any measure of its value today
- Are operations aligned with brand messaging?
- How can I increase customer lifetime value?
We needed a cost effective method to reach prospective international students. FromTopDown's analytic input helped to redefine and validate our communications strategy.
Special Assistant to the Dean
Brandeis University
Thank you for taking the time to visit this new FromTopDown Blog. Over the past year we have been researching and collecting information on market research, US economic data, product experience marketing, the beauty industry and the reforms taking place in public education. We hope to provide a series of articles and threads that will provide information and opinion that can be used to inspire some debate and conversation.
