Strategic marketing insights to drive growth.
FromTopDown combines world-class analytics with creative business thinking to deliver exceptional data-driven market growth strategies and actionable tactical plans. Our methods are rigorous, pragmatic and grounded in your company’s operational realities.
We provide data driven strategic plans for senior executives who need to:
- Accelerate demand and increase margin
- Rapidly find new markets while maintaining the core
- Measure and monitor marketing ROI across channels and business units
- Analyze brand equity pre-acquisition and post-acquisition
- Plan for and react to market opportunities and competitive threats
State-of-the-art analytics for critical decision-making.
Our approach begins with a comprehensive 360-degree review of your company’s external, customer and market environments. We then link your organization’s internal customer, sales, channel and marketing communications data using proprietary analytical models and methods. Based on this richly detailed, up-to-the-minute strategic intelligence, we deliver top-down marketing insights that generally uncover significant growth opportunities. We work with the senior executive team to quantify and assess the short and long term impact of each market opportunity, understanding the operational implications of major marketing decisions. Our data driven methodology is ideal for companies that are:
- Experiencing a significant market-driven organizational transformation
- Exploring new markets, new ventures and new strategic partnerships
- Investing in overall re-branding or integrating acquired brands into a unified customer story
Accelerated engagements and ongoing ROI analysis.
Our experienced consultants and technical analysts excel at leading accelerated projects with clearly defined goals and metrics. In three to six months you can set a new strategic course to improve top-line results. Upon request, FromTopDown provides continuous professional support for executive decision-makers, including monthly performance reviews, ongoing ROI analysis and follow-up recommendations on any of our projects.
Clients prefer us and clients refer us because our approach focuses on short term demonstrable value initiatives delivered by a team of senior strategic consultants without the overhead, disruption or cost of larger, traditional firms. See how we’ve put analysis into action for other clients, or contact us for more information. 978-319-5203. inquiry@fromtopdown.com
