"We needed a team of professionals focused on our business objectives. FromTopDown demonstrated that if you can't measure it, you can't tell if it's working."

SVP Marketing
Au Bon Pain

"FromTopDown was instrumental in the development of TJX's web analytics capacity. Their ongoing support, training and services were essential for our ongoing analysis."

Senior Strategic Marketing Analyst
TJX Corporation

"In every situation (and some were very challenging), they were strategic, innovative, and indefatigable. My favorite quote is: 'We all acknowledge that this project is impossible. That said, here's how we're going to get it done.' Highly recommended."

VP Interactive
Mullen Advertising

"I would recommend FromTopDown to anyone that is looking for a way to better understand their website and effectiveness of their marketing budget."

Senior Marketing Executive
Bentley College

"FromTopDown sees not only the whole picture of a project, they see all the possibilities and analyze the outcomes for each path. To say that they are big picture guys is not enough."

Creative Director
Freelance

"We needed a cost effective method to reach prospective international students. FromTopDown's analytic input helped to redefine and validate our communications strategy."

Special Assistant to the Dean
Brandeis University

"FromTopDown connects market strategy to organizational capabilities. They quickly ascertain organizational strengths and weaknesses, then move to develop a corporate strategy that fits the capacity of the organization."

Director, Emerging Content
Mechanica

Strategic marketing insights to drive growth.

FromTopDown combines world-class analytics with creative business thinking to deliver exceptional data-driven market growth strategies and actionable plans. Our methods are rigorous, pragmatic and grounded in your company's operational realities. We focus on providing achievable strategic plans for senior executives who need to:

  • Create demand and increase revenue
  • Find and serve new markets
  • Measure and interpret marketing ROI across all channels and business units
  • Improve top-line performance pre- and post-acquisition
  • React to competitive threats

State-of-the-art analytics for critical decision-making.

Our approach begins with a comprehensive 360-degree review of your company’s internal, customer and market environments. We go on to link your organization’s customer, sales, channel and marketing communications data in our proprietary analytical models. Based on this richly detailed, up-to-the-minute strategic intelligence, we uncover the top-down marketing insights that can help you improve current results and prepare for significant growth opportunities. We work with your executive team to assess and understand competitive or operational implications of major marketing decisions. Our totally integrated methodology is ideal for companies that are:

  • Experiencing a significant market-driven organizational transformation
  • Exploring new markets, new ventures and new strategic partnerships
  • Investing in overall re-branding or integrating acquired brands into a unified customer story

Accelerated engagements and ongoing ROI analysis.

Our experienced consultants and technical analysts excel at leading accelerated projects with clearly defined goals and metrics. In three to six months we can help you set a new strategic course to improve top-line results. Upon request, FromTopDown provides continuous professional support for executive decision-makers, including monthly performance reviews, analysis and follow-up recommendations on any of our projects.

Clients prefer us and clients refer us because our approach focuses on short term demonstrable value initiatives delivered by our team of senior strategic consultants without the overhead, disruption or cost of larger firms. See how we've put analysis into action for other clients, or contact us for more information. 508-319-5203. inquiry@fromtopdown.com
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